“Time is Money” an age-old truth that field representatives have lately forgotten. A 2018 survey of 700+ field reps revealed critical insights into the usage of their daily work-time. As shocking as it is, 61.7% of their time is spent on unproductive activities with only 38.3% left for selling.
In the retail world, Planogram holds a lot of value and importance. It’s one of the basic entities that retailers around the world use to improve sales. Here, we explain this basic concept through visuals.
In our last article about Kirana, along with its classification, we emphasized the dominant role it plays in the Indian retail industry and the giant bullseye it carries, which is targeted by retail corporates of all sizes. Everybody wants a piece of this potential $1 Trillion Kirana trade. However, the sector itself is unorganized. Though we agree that there is beauty in chaos, we also nod in consensus that order brings stability and higher returns. Moreover, there is only one thing that signifies Order in retail, and that is Retail Execution.
Brick & Mortar as we know is coming to an end. We’re in the middle of a resurgence. Yes, a resurgence of new retail, where impressing shoppers & creating shopper experience takes precedence for brands, products, distributors, retailers, and retail stores.