Factors: Shopper Experience, Field Rep Management

Factors: Shopper Experience, Field Rep Management

In our last article about Kirana, along with its classification, we emphasized the dominant role it plays in the Indian retail industry and the giant bullseye it carries, which is targeted by retail corporates of all sizes. Everybody wants a piece of this potential $1 Trillion Kirana trade. However, the sector itself is unorganized. Though we agree that there is beauty in chaos, we also nod in consensus that order brings stability and higher returns. Moreover, there is only one thing that signifies Order in retail, and that is Retail Execution.

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