Brick & Mortar as we know is coming to an end. We’re in the middle of a resurgence. Yes, a resurgence of new retail, where impressing shoppers & creating shopper experience takes precedence for brands, products, distributors, retailers, and retail stores.
Retailers are petrified with the recent decline in foot traffic at brick-and-mortar stores. The closure of thousands of retail stores from established brands such as Payless, Radioshack, and Kmart, witnessed in this decade, adds to their fear. In this state of panic, CPG firms have abandoned the basics of retail merchandising over intense efforts to digitize their businesses. Undeniably, an online presence is essential but forgetting retail basics causes further damage. More than ever, effective implementation of fundamental principles such as Planogram Compliance is necessary for retail success amongst millennials and Gen Z.